Why Popcorn Costs So Much At The Movies And Other Pricing Puzzles hardcover english - 01 Jun 2008
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| Publisher | Springer-Verlag New York Inc. |
| ISBN 13 | 9780387769998 |
| Author | Richard B. McKenzie |
| Language | English |
| Book Description | This entertaining book seeks to unravel an array of pricing puzzles from the one captured in the book's title to why so many prices end with "9" (as in $2.99 or $179). Along the way, the author explains how the 9/11 terrorists have, through the effects of their heinous acts on the relative prices of various modes of travel, killed more Americans since 9/11 than they killed that fateful day. He also explains how well-meaning efforts to spur the use of alternative, supposedly environmentally friendly fuels have starved millions of people around the world and given rise to the deforestation of rainforests in Malaysia and Indonesia. |
| Editorial Review | "The author, Richard McKenzie, does a popping-good job showing readers why they should buy his book. ... since his book is about hidden truths in marketing and he demonstrates the popcorn truth so well, you definitely get a feel ... to buy this book." (Beneath the Cover, June, 2008) "Richard McKenzie takes the reader through the conundrums of pricing --why are there after-Christmas sales, why do new cars instantly lose so much value ... and how does subsidized university housing burden the university in unforeseen ways. And, of course, why popcorn costs so much at the movies. Fun but also illuminating on the power of markets to value your time and the products and services you purchase. Why Popcorn Costs So Much At the Movies, And Other Pricing Puzzles makes pricing theory interesting!" (Hugh Hewitt, June, 2008) "Richard McKenzie's book, Why Popcorn Costs So Much at the Movies, and other pricing puzzles, is out. ... It looks like a good microeconomics primer to me - a nice mix of thoughtful price theory and contemporary examples." (The Undercover Economist, June, 2008) |
| About the Author | Richard McKenzie is the Walter B. Gerken Professor of Enterprise and Society in the Paul Merage School of Business at the University of California, Irvine. He has written a number of books on economic policy, most notably the Microsoft antitrust case in the United States. His latest book, In Defense of Monopoly: How Market Power Fosters Creative Production (University of Michigan Press, 2008) challenges the theoretical foundations of antitrust law and enforcement. His commentaries have appeared in national and major regional newspapers in the United States, and he produced an award-winning documentary film, Homecoming: The Forgotten World of America's Orphanages, that has aired across the country on public television. Richard McKenzie is a frequent columnist for Wall Street Journal. |
| Publication Date | 01 Jun 2008 |
| Number of Pages | 326 |
Why Popcorn Costs So Much At The Movies And Other Pricing Puzzles hardcover english - 01 Jun 2008
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