Z50 Mirrorless Camera With DX 16-50mm Kit

OverviewNikon Corporation is a multinational corporation headquartered in Tokyo, Japan, and a world leader in optics and imaging through our innovative products, including cameras, binoculars, microscopes and measurement instruments, along with optical technologies for application in various fields such as medicine. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance. The unique strength of the Nikon brand is attributable to the company’s unwavering commitment to quality, performance, technology and innovation. Nikon Inc. markets and distributes consumer and professional digital SLR cameras, NIKKOR optics, Nikon 1 and COOLPIX digital cameras, Speedlights and system accessories. We are striving to create businesses for the new century that capitalize on our core competencies. We are actively working to expand business by evolving the nanotechnology we have amassed in our experience with steppers and, at the same time, entering into alliances that exceed the framework of our business, establishing new business for the twenty-first century centered primarily on the fields of semiconductors, life sciences, and optical communications. Nikon's long-term goals included creating a business structure that could weather the changes in the semiconductor industry while increasing profits. Management believed that semiconductors would continue to play a significant role in the development of information technology, which in turn would create demand for its steppers. The company also looked to expand its digital camera product line, its measuring and inspection equipment for semiconductors, and its microscope technologies. Even as market conditions remained challenging, Nikon management felt confident that the company would prosper well into the future. With a long-standing history of success and a highly reputable brand name, Nikon appeared to be on track to meet its long term goals.